I wish it was different, but it is not. The challenge is to do it - build strength - and keep your humanity. Too many people are concerned about culture for culture's sake. This is an emotional mistake, empty symbolism, that gets us nowhere.
There is of course one notable exception: The French. They've made culture a weapon. They conquer through beauty. That is what makes them great. Few others, however powerful they think their culture is, can get away with it. Plus, the French are far more industrious and efficient than they let on. The combination makes them forever relevant on the global scene. Africa's rise also augurs well for their future.